Metatron Analytics

Analyze written texts using our A.I. for Natural Language Processing (NLP). It keeps track of what users are saying in regards to products, services or any relevant issue, across the web and social media. Thanks to its semantic analysis, it’s possible to anticipate trends or immediately identify potential reputational problems or threats and quickly act accordingly. The available extensions include visual recognition and a CRM to store and analyze the authors of any text, including their impact and influence.

Cross influencer check-in data from Facebook, Instagram and Twitter with event and event data related to your brand or simply relevant ito t. This allows highly detailed targeting for ads and digital PR activities to gather potential customers but also new supporters and influencers to engage. A very useful tool for luxury brands to monitor high-class events and the digital presence of the users who participate in them.

Dig into social media feeds, hashtags, Facebook groups, Telegram channels and influencers or stakeholders with sentiment analysis, visual recognition and semantic tagging. All the sources and feeds are automatically updated to keep the information live and ready for use. Browse all this data, including the different languages​that are automatically translated into English.

A tool for the monitoring of political activities: a dashboard that shows how Members of Parliament voted on a given bill. By monitoring representatives, cabinet / government members and stakeholders, this tool will reconstruct power assets around a certain political issue and quickly identify when these change (e.g. a MoP voting against his party or against his own public.

Monitor and analyse circulating news to identify “fake news" and their source through a backlinks analysis and other information from the web, deepweb and darkweb: a tool for identifying coordinated disinformation campaigns and attacks on a company's reputation or of a political organization. Thanks to this tool it is possible to draw up reports to inform the public and stakeholders but also to identify and defuse organized attacks and disinformation attempts.

Monitor social media channels and websites in real time by applying semantic and sentiment analysis to identify online hate speech against public figures and organizations. In this way one may be able to understand the emotional factors behind online hatred to correctly distinguish between organized attacks and organic reactions to a controversial statement. This tool allows you to map the diffusion of a certain hate speech phenomenon to analyse it and operate accordingly.

By listening to the web and social media, this tool maps the influencers, micro-influencers, supporters and stakeholders related to a certain topic or discourse and provides all the information regarding their audience, the quality of their followers, their demographic and power of conversion when employing them in the viralization of a brand's content, in the purchase of a given product promoted, an electoral campaign or a social issue. This tool will allow you to map vertical or semi-vertical influencers across all different platforms.

A browser extension designed for Chrome that allows users to promptly report a post, group or user that spreads fake news or hate speech against public figures, institutions and individuals. The reported content is stored in a dedicated database to be analyzed in order to map the spread and identify the source.

A built-in CRM allows you to store user information that you have obtained by cross-referencing data or external sources. Any information uploaded will update the dataset so that you can easily interact with it without engaging with the raw data. This feature is especially designed for Intelligence Agencies, but is very useful for marketing contacts and new leads.

Keep track of all activities on the web or social media to get information in detail on users, yours and those of your competitors: demographics, location and behavior. Also, with the support of Wateronmars’ analysts it also allows you to define the Buyer Persona and psychographic modelling. With its CRM it is possible to store this information to improve advertising performance and get real-time feedback on how people respond to your ads, as there is also the possibility of connecting it to SalesForce. The best way to understand and influence the way your brand is perceived and related to.

A system that, when connected to the customer’s accounts and via social API to those of competitors, creates benchmark charts, updated day-by-day data on all possible KPIs. It also operates on the tagging setup, defining which publications perform best and which worse. Then, by evaluating the median values ​of the KPIs per publication topic, it can also produce a predictive analysis of the performances that can be obtained by assuming a monthly editorial plan that includes a certain number of topics – as compared to others. The system also defines the impacts of social campaigns and analyses the videos published by defining KPIs such as retention rates, which are also compared by topic and also crosses data relating to the dates and times in which the publication took place, to define more precisely the increase or loss of reach of a given content. Finally, he can define the sentiment of comments.

Wateronmars has developed a social media and web listening tool that integrates custom functions for analysis and dataviz to satisfy any client’s demands.

Metatron Analytics monitors all relevant social media, including pages and groups, news websites and online forums. It employs keywords and topic search on issues and products relevant to the client and its competitors, for all sorts of markets.